Dior is set to launch a seven-part web documentary starring the face of its Lady Dior handbag line, Marion Cotillard.
Announced via the teaser spot shown above, the series will see the French actress giving sneak glimpses into life at the famed fashion house. A new episode will be unveiled every two weeks.
The teaser opens with an an animated feature of two silhouetted characters unzipping a black evening dress. Another jumps for joy before the film cuts to real-life footage of New York traffic, iPhone sketches, camera snapping and measurements in an atelier.
At one point Cotillard is seen posing in the same look as that of her campaign set in the Oscar Niemeyer-designed Communist Party HQ in Paris from earlier this year (as shown below), suggesting the series will feature much behind-the-scenes footage from her other work with the brand.
Later, she appears having her “last fitting” for “look B”. The spot ends with a knock at the door…
“She’s white, fluffy and quite possibly the best-dressed cat on the planet,” reads the copy on Net-a-Porter’s latest video uploaded to YouTube. “Oh, and did we mention she’s a Lagerfeld?”
The luxury online store has released a teaser (as above) featuring Karl Lagerfeld’s now infamous feline friend, Choupette, who just celebrated her first birthday.
A full-length exclusive video with the “oh so chic” cat, is slated to follow, presumably to tie in with the release of Lagerfeld’s second Karl collection on Net-a-Porter from today.
Got to love it when fashion doesn’t take itself quite so seriously…
This is a very cute video teasing the release of the Shu Uemura by Karl Lagerfeld collection (launching November 2012).
Called “Mon Shu Girl Birth Story”, it’s an animated tale of the collection’s mascot coming to life, and a play on Lagerfeld’s admission that he has used the brand’s eyeshadows for sketching. Check it out below:
By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.
The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- UK Grazia magazine teases its Fashion Issue Live documentary series ahead of London Fashion Week (as above), crowdsources content [Grazia Daily]
- Barbour ups spend on search ads to fight fakes [Marketing]
- Behind-the-scenes on the Felicity Jones for Dolce & Gabbana Make-up shoot [Beauty High]
- Honestby.com: a fashion e-tail revolution? Vanessa Friedman certainly thinks so [Material World]
- Fashion tech boom: why it’s happening and how start-ups get funded [Fashionista]