Kate Bosworth sings in Topshop’s Christmas film, revealed as face behind #whosthatgirl teasers

After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas film (as below).

Stood atop a grand piano, the Hollywood actress sings a rendition of Winter Wonderland in the spot; a track that Topshop hopes has a chance of reaching number one. Accordingly, it is available to download on iTunes as well as through Shazam and Spotify.

The film was directed by Michael Polish and was inspired by the famous piano scene from 1989′s The Fabulous Baker Boys with Michelle Pfeiffer.

It sees Bosworth wearing a custom-made Topshop dress, designed by her in partnership with the retailer’s team. Both that and her shoes will be available to order on Topshop.com to tie in with its new store opening in LA in February 2013. The make-up worn in the film however is available to order immediately.

“This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it,” said Bosworth.

She has also sent personalised digital messages introducing the film to numerous Topshop customers.

Check out a couple of videos from behind-the-scenes below too. And read more about the teaser campaign, #whosthatgirl, here: Topshop teases holiday film with social game of celebrity guess who

 

 

Topshop teases holiday film with social game of celebrity guess who – #whosthatgirl

Given the fact online films now pop-up left, right and centre from fashion brands and retailers, it’s always fun to see those who go the extra mile to make sure their fans are fully engaged ahead of launch, almost securing the spot’s virality before it does so.

Kudos then to Topshop, who has made its first holiday campaign an altogether more significant affair by using social media to tease who its star is.

“Winter Wonderland” will premier tomorrow on YouTube, fronted by a Hollywood A-lister. Accordingly, Topshop has been using Twitter, Facebook, YouTube, Google+, Tumblr, Pinterest and Instagram to build anticipation as to who she is.

 

Five teaser trailers reveal shots of her from the neck down, pictures on Instagram capture her in London over the weekend from behind, and comments on Twitter provide clues into where she’s from and what she likes doing. A board on Pinterest houses everything together in one space.

All of it is accompanied with the hashtag #whosthatgirl encouraging consumers to guess for the chance to win a £500/$1000 shopping spree at the store.

Justin Cooke, CMO at Topshop, said: “We are very excited about the launch of our first Christmas movie, its a true 360 degree campaign with some surprise elements that you will see tomorrow! We wanted to create real anticipation before it premiered and it looks likes its working with over 100,000 people watching 10 second teasers and an incredible number of posts and tweets across all platforms.”

Some of the clues have included:

This one is particularly fabulous:

And the guesses have been flying in. “From Elizabeth Olsen & Georgia May Jagger to Whitney Port & Diane Kruger…” tweeted Topshop on Saturday, December 1. So too have there been suggestions such as Cara Delevingne, Kate Bosworth, Chloë Grace Moretz, Emma Stone and more.

Fans themselves have been saying things like: “@Topshop’s #whosthatgirl competition is so addictive, keep trying to guess who it is, I really haven’t got a clue!”

And: “@Topshop #whosthatgirl can’t wait til Tuesday to find out if I’m correct, most fun game I’ve played in a long time, feel like a detective!”

And: “Tortured by @Topshop’s #whosthatgirl campaign. Talk about brilliant social media marketing. Can’t wait to find out who she is tomorrow!”

As for the film itself, Topshop says its inspired by The Fabulous Baker Boys – the film that made Michelle Pfeiffer famous. Until tomorrow then… (and some more pics below in the meantime).

Dior teases Marion Cotillard web documentary

 

Dior is set to launch a seven-part web documentary starring the face of its Lady Dior handbag line, Marion Cotillard.

Announced via the teaser spot shown above, the series will see the French actress giving sneak glimpses into life at the famed fashion house. A new episode will be unveiled every two weeks.

The teaser opens with an an animated feature of two silhouetted characters unzipping a black evening dress. Another jumps for joy before the film cuts to real-life footage of New York traffic, iPhone sketches, camera snapping and measurements in an atelier.

At one point Cotillard is seen posing in the same look as that of her campaign set in the Oscar Niemeyer-designed Communist Party HQ in Paris from earlier this year (as shown below), suggesting the series will feature much behind-the-scenes footage from her other work with the brand.

Later, she appears having her “last fitting” for “look B”. The spot ends with a knock at the door…

Net-a-Porter teases Choupette Lagerfeld video

 

“She’s white, fluffy and quite possibly the best-dressed cat on the planet,” reads the copy on Net-a-Porter’s latest video uploaded to YouTube. “Oh, and did we mention she’s a Lagerfeld?”

The luxury online store has released a teaser (as above) featuring Karl Lagerfeld’s now infamous feline friend, Choupette, who just celebrated her first birthday.

A full-length exclusive video with the “oh so chic” cat, is slated to follow, presumably to tie in with the release of Lagerfeld’s second Karl collection on Net-a-Porter from today.

Got to love it when fashion doesn’t take itself quite so seriously…

Teaser video: Shu Uemura by Karl Lagerfeld

This is a very cute video teasing the release of the Shu Uemura by Karl Lagerfeld collection (launching November 2012).

Called “Mon Shu Girl Birth Story”, it’s an animated tale of the collection’s mascot coming to life, and a play on Lagerfeld’s admission that he has used the brand’s eyeshadows for sketching. Check it out below:

 

[via Vogue.fr]

Teaser videos: Maison Martin Margiela for H&M

By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.

The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:

 

Digital snippets: Grazia, Barbour, Dolce & Gabbana make-up, Diesel, Honestby.com

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• UK Grazia magazine teases its Fashion Issue Live documentary series ahead of London Fashion Week (as above), crowdsources content [Grazia Daily]

• Barbour ups spend on search ads to fight fakes [Marketing]

• Behind-the-scenes on the Felicity Jones for Dolce & Gabbana Make-up shoot [Beauty High]

• Diesel partners with 5InchandUp blogger, Sandra Hagelstam [Business Insider]

• Honestby.com: a fashion e-tail revolution? Vanessa Friedman certainly thinks so [Material World]

• Fashion tech boom: why it’s happening and how start-ups get funded [Fashionista]