Love this – H&M has released a time-lapse video showing a 220ft hand-painted mural of David Beckham in his new Bodywear collection, going up on 34th Street and 8th Avenue in New York.
The process reportedly took two weeks. “Enjoy the making of one of America’s oldest forms of advertising,” reads the YouTube synopsis…
Below is a preview of H&M’s David Beckham Bodywear ad, due to air during the second quarter of Super Bowl XLVI on Sunday.
The retailer is also set to unveil a hand-painted version of Beckham in his underwear on a billboard on Eighth Avenue and 34th Street in New York, this week. The process will be documented as a time-lapse video on YouTube.
Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.
The campaign from the designer adidas brand was painted on a 48 x 38 ft space on the corner of Houston Street and Broadway over several days by Colossal Media Group.
The video, directed by Aaron Wesner, shows the activity compressed into just one minute.
The original spring/summer 2011 image features model Jacob Coupe, it was shot by Jacob Sutton and styled by Jay Massacret.