The future of fashion weeks: do you have an opinion?

This is a bit of a different post to usual – a call for content if you will. Over the past two years, Fashion & Mash has grown to have readers from many fascinating parts of the industry – both in brand and in agency, all doing interesting things in their own right, but more importantly with a lot of things to say on this space.

Now, I’m looking for a bit of a view on where this industry’s seasonal fashion week shows can go – my very own crowdsourcing you could say. Does the old model still work? Does it need to change? How do we better align the communications and operations side of what our design houses and retailers do? As leaders in the digital field, you’re the rightly placed disruptors for these businesses – can you shake it up? Do you want to? Does it need it?

If you have any thoughts, on the record, or just as easily off (honestly), I would love to pick your brain. Let me know! Drop me an email anytime, whether it’s just with one sentence or two, or for a bigger conversation with a promised drink at the other end too. I have my own thoughts, and with recent discussions they’re rapidly evolving, but yours will really help fuel this fire…

Thank you!

Infographic: UK retail’s earned media mentions in February

Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by Victoria Beckham collection, according to a new barometer released by Gorkana looking at earned media trends in February.

Topshop and Asos were also present, alongside the perhaps more surprising PC World and Curry’s; the result of a designer dress made from 500m of electric cables.

Overall, the lead retailer in both mainstream and social media mentions during the month, was Tesco, with 11,180 and 99,07 references respectively. Other grocery stores including Asda and Sainsbury’s also feature on both lists, an interesting comparison with the fashion industry, which saw mainstream media focusing more on department stores including Marks & Spencer, John Lewis and House of Fraser, compared to social media’s reference to Asos, Topshop, Primark and H&M.

Other big subjects mentioned in February included Valentine’s, of course, as well as David Beckham for his new Bodywear line at H&M.

See the full infographic with all the stats below: