Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.
Through the ‘Fantasy Mirror’, women can see themselves wearing items from the Triumph Essence line, without removing a single item of clothing. The mirror uses a motion sensor camera that scans anyone standing in front of it. Infra-red technology then creates an accurate 3D reconstruction of the environment, facilitating a female avatar with real-time movement.
Jonathan Chippindale, CEO of Holition, said: “The Fantasy Mirror demonstrates how 3D virtual reality solutions can be used to develop the consumer experience. We have integrated elegant design with innovative technology to give female shoppers something they have never seen before. The mirror is not an alternative to trying-on clothes, but an additional shopping experience. Consumer expectations are constantly changing as technology evolves and Holition is proud to support this evolution by providing complementary services.”
The Fantasy Mirror was created in partnership with OgilvyAction, and unveiled at Selfridges last month alongside the new Triumph collection, by Helena Christensen (as pictured).
Below is a preview of H&M’s David Beckham Bodywear ad, due to air during the second quarter of Super Bowl XLVI on Sunday.
The retailer is also set to unveil a hand-painted version of Beckham in his underwear on a billboard on Eighth Avenue and 34th Street in New York, this week. The process will be documented as a time-lapse video on YouTube.
The full-length version of Megan Fox’s Armani Jeans and Emporio Armani Underwear spring/summer 2011 campaign, has been released.
Shot by fashion photographers, Mert Alas and Marcus Piggott, the ad sees an ultra-thin Fox provocatively posing in a series of skimpy looks.
A second video featuring Rafael Nadal (who takes over from Cristiano Ronaldo for the brand this season), will be released in full on Monday, March 7.
Fox meanwhile, is also the star of the new Armani Code fragrance campaign, the video of which is due to be unveiled over the coming weeks. Images released so far show the actress sporting a short black bob, topless though covered by a sheet, and accompanied by a nude male model on a rooftop in Los Angeles.