Digital snippets: Burberry, Uniqlo, Jaeger, Rebecca Minkoff, Reebok, Asos, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry fetes digital at Chicago flagship opening (as pictured) [Mashable]

• Uniqlo partners with GIF artists for holiday campaign [PSFK]

• Jaeger’s new website let down by drab colour scheme [Econsultancy]

• Rebecca Minkoff unveils new site [WWD]

• Reebok edits and refines its social media footprint [AdAge]

• Asos maintains heady rate of sales growth, Q1 up 30% to £165.8m [Reuters]

• Target CMO: content and mobile matters more than campaigns [BrandChannel]

• How eBay became a fast-fashion graveyard [The Cut]

• Five years in and profitable, Gilt refocuses on new leadership, an IPO in 2013 and more [TechCrunch]

• Co-creation: the real social media revolution [Harvard Business Review]

Uniqlo UK pushes Heattech line with kinetic energy game

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London.

Designed to promote its thermal Heattech collection, the initiative sees footsteps transformed into energy at the entrance of the Japanese retailer’s flagship store in the UK in order to power digital screens, and custom-made game consoles inviting consumers to “step to generate” in exchange for an item from the line.

These “heat spots” (as pictured) are accompanied by an online version on the Uniqlo UK Facebook page, and a mobile game accessible via QR codes located on the heat spots and in Uniqlo store windows.

The resulting energy from both online and offline, as well as conversations around Heattech via Facebook and Twitter, are then being calculated and showcased on the in-store screens.

The campaign launched in Covent Garden in London on October 25 and continued in the Westfield London shopping centre over the weekend. From tomorrow, Monday, October 29, it will run in Westfield Stratford and Bluewater in Kent.

Digital snippets: Bodyform, Chanel, Gap, Uniqlo, Thomas Pink, Hermès, Facebook

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Bodyform responds to viral Facebook rant with ‘The Truth’ video (as above) [HuffingtonPost.co.uk]

• Brad Pitt’s Chanel No 5 ad: the smell of disaster [The Guardian]

• Gap tests Whispering Window ‘invisible audio’ displays [BrandChannel]

• Uniqlo model draws as much on Intel and Toyota as Gap [Wired]

• Thomas Pink launches instant mobile check out app [The Drum]

• Hermès gets tech-y with computer-inspired ties [Styleite]

• Facebook tests new ‘want’ feature for retailers [FT]

Digital snippets: Burberry, Dior, Dolce & Gabbana, Ralph Lauren, Proenza Schouler

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry opens digitally integrated store in London (as pictured) [Mashable]

• Marion Cotillard presents Lady Dior web documentary [Harper's Bazaar]

• Marie Claire claims UK first with Dolce & Gabbana video ad in October issue [Media Week]

• Ralph Lauren previews SS13 accessories collection on Instagram [WWD]

• Proenza Schouler’s spring collection was inspired by Tumblr [Refinery 29]

• Uniqlo promotes San Fran store with interactive experience starring YouTube cat Maru [TheInspirationRoom]

• Zappos crunches Pinterest data to suggest tailored purchase recommendations [Contagious]

• New York Fashion Week street style is often a billboard for brands [NY Times]

• These virtual models could be the future of online shopping [Business Insider]

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]

Digital snippets: Jimmy Choo, Uniqlo, Nike, Michael Kors, Dolce & Gabbana, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Digital scorecard: Jimmy Choo 24:7 Stylemakers [BoF]

• Uniqlo bids you good morning with new social app (as video above) [Co.Create]

• Nike marketing boss attacks ‘old’ approach to social media [Marketing Magazine]

• How Michael Kors drives engagement thru mobile-friendly Facebook apps [Fashion's Collective]

• The New York Times expanding street style coverage [WWD]

• Dolce & Gabbana presents new eyewear collection with silent short film [Luxury Daily]

• How to reach the digital affluent male [Luxury Society]

• Amazon leaps into high end of the fashion pool [NY Times]

• The Bottom Line: Pinterest vs Facebook [BoF]

• Styku: how Microsoft’s Kinect could replace your tailor [Fast Company]

• Digital IQ Index: Brazil, Russia, India [L2 Think Tank]

Digital snippets: Christmas 2011 special

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:

• Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]

• Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]

• Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]

• Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]

• Burberry sends festive cheer with interactive music videos [Burberry]

• Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]

• Macy’s extends annual Believe campaign with augmented reality app [Macy's]

• John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]

• JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]

• Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]

• Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]

• Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]

• Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]

Related posts:

Video: Merry Lanvin Christmas!

Love magazine unveils ‘saucy’ online advent calendar

Barney’s Gaga Workshop incorporates interactive Twitter windows

Making of: John Lewis 2011 Christmas ad

The fashion brands already on Google+

H&M on Google+

So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether companies should actually get involved or not.

But while we’ve been talking about it; others have been doing it, the fashion industry included.

According to Google’s blogpost announcing ‘Pages’ officially, Burberry, H&M and Macy’s were the first fashion partners.

In little over 24 hours however, numerous more have jumped on board. It’s a case of the usual suspects, and many of them don’t have any content on as yet, but here’s a list of some of them so far in anycase:

• ASOS
• Bergdorf Goodman
• Burberry
• Debenhams
• H&M
• Harrods
• Kate Spade
• Macy’s
• Marks & Spencer
• Net-a-Porter
• Saks Fifth Avenue
• Topshop Topman
• Uniqlo

Be sure to note how dynamic the Burberry and Kate Spade pages look with the animated gifs they’ve added, and check out the pictures below for some of the first posts:

Burberry's Christopher Bailey gave a video introduction to Google+ (click to watch)

ASOS jokes about how quiet things are on Google+

Macy's introduces its new Google+ page

Kate Spade uploads a new profile picture to its Google+ page

Uniqlo welcomes everyone to its new Google+ page

 

Have you found more? Please add them to the comments below…

 

Uniqlo demos ‘Innovation Project’ product functionality with interactive user site

Uniqlo has launched another great interactive experience, this time enabling users to explore the retailer’s new line of functional apparel via video and motion graphics.

Developed by Tha Ltd Japan, the “Innovation Project”, as it’s called, is an example of online product demonstration at its best.

On entering the sub-site, users are first provided with an explanation of the collection concept – “clothing with revolutionary functions and universal designs” – as well as an in-depth write-up on all of the functional properties alongside their corresponding symbol .

Each piece in the collection is then illustrated with a model on a virtual catwalk. As she or he walks, symbols, icons and explanations appear alongside to indicate the fabric and properties of the garment.

Users are able to click through each look one at a time, or see the group together in an indexed overview. Beyond the moving catwalk, models are shown in a series of rolling animated images revealing other features of the product including fit and design details.

The line hit stores on October 14.

More pics below:

Uniqlo’s “Have you seen our sheep?”

Uniqlo UK is set to run an interactive competition based on the idea of a missing sheep to celebrate the launch of its 100% Merino sweater campaign.

“A sheep from our flock has gone astray and is gallivanting around London, sending regular tweets that he may venture further afield if the weather’s nice; teasing the remaining flock with pictures of his ventures!,” reads the write-up.

Every morning for two weeks from September 1, consumers will be privy to pictures via Twitter of that stray sheep sighted out and about in London and select other spots around the country.

The mission is to track down the location, take a photo of yourself at the same spot and tweet it back to the brand with the hashtag #haveyouseenoursheep. The most creative are in with a chance of winning a free 100% Merino sweater of their choice.

Be sure to follow the brand on Twitter to participate in the search, as well as visit its Facebook and Tumblr pages for the latest updates.