Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this week.
First up is Marni’s H&M spot, shot by none other than Hollywood director Sofia Coppola. The ad stars actress Imogen Poots, and was filmed in Marrakesh, Morocco, at a house that Coppola once went to with friends. It is set to the soundtrack, Avalon, by Bryan Ferry:
There’s a great behind-the-scenes video here, too, in which Coppola says she wanted to do something artful that would represent Marni.
And Kate Bosworth returns to Vanessa Bruno again this season, in a beautiful film called Moonlight.
Directed by Stephanie Di Giusto, it comes accompanied with a conceptual passage describing it to be about “a stellar girl, a radiant girl who clutches onto the moon and arrives in an unknown land, on unmarred ground, as immaculate as her white ensemble”:
Amid the fasion week madness, here’s a little respite with a highlight of 10 of the best autumn/winter 2011/12 campaign films:
1. Lanvin’s madcap dancers
2. Mulberry’s CGI woodland feast
3. Hermès by Nick Knight
4. Vanessa Bruno’s haunting yet beautiful portrayal of Kate Bosworth
5. Dior Homme’s The Wanderer, an eerie depiction of an isolated surburbia
6. Alexander Wang’s dark tale in an abandoned Brooklyn grain factory
7. Miu Miu’s Muta, the second film in its Women’s Tales series
8. Donna Karan’s The Power of a Woman
9. Emanuel Ungaro’s Cinq à Sept by Ruth Hogben
10. Mugler’s Gaga / Zombie boy collaboration
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Debenhams rewards engagement with Facebook credits [New Media Age]
- Target takes control of its e-commerce [WWD]
- Behind-the-scenes on Vanessa Bruno’s new campaign starring Kate Bosworth [Vogue.co.uk]
- See Alexa Chung’s second Madewell collection: video [The Cut]
The Business of Fashion has revealed its top 10 fashion films of the season, with Prada’s spring/summer 2011 campaign leading the charge.
Also featured is Tom Ford’s spring 2011 show; Chanel’s robots in Here Comes The Beauty Pack; Gareth Pugh’s film from Pitti Immagine created by Ruth Hogben; and Seven Henrietta Street by Kate Spade New York.
Anatomy of Change for House of Mugler Menswear takes the number six spot – featuring tattooed “zombie” Rick Genest, with a soundtrack by Lady Gaga.
And rounding off the top 10 is Vanessa Bruno’s Miracle; Spying on Kate Moss, a film from on the set of the autumn/winter 2010/11 Balmain campaign featured on NOWNESS; Miu Miu’s The Powder Room; and Net-a-Porter’s Bag Guide.
Check them all out alongside the BoF’s full write up, here.