WGSN sponsors Mercedes-Benz Fashion Week

Online fashion forecaster WGSN is set to sponsor Mercedes-Benz Fashion Week in New York.

The service, which has provided creative and business intelligence for the apparel, style, design and retail industries since 1998, will also host a trendzone in the grand lobby of the event space.

WGSN’s CEO, Julie Harris, said: “Mercedes-Benz Fashion Week in New York is the highlight of the seasonal show calendar and a must-attend event. We are delighted to be embarking on this exclusive relationship giving WGSN’s 38,000 global subscriber base privileged and exclusive access to all the runway shows in New York through WGSN.com as well as live expert analysis on site in the WGSN TrendZone.”

Visitors will be privy to catwalk trend briefings as they happen, access to the WGSN.com site on one of the free work stations, and be able to explore the recently launched Vogue Archive, featuring every page of every issue of American Vogue from 1892 until today.

Vogue launches 120-year digital archive

It’s been kept under cloak and dagger for months on end, but finally the Vogue Archive is live.

And what a feat…

Every page of every issue since 1892 has been digitised; that’s over 400,000 full-colour images of covers, ads, features, fashion portfolios, illustrations and more, in their original context. As they say, “the essential resource for fashion, design and marketing professionals”.

Powered globally by online trend analysis and research service WGSN, it offers an unparalleled record of fashion, social and cultural history. As such, it provides a rich resource for everyone from designers to students.

Steve Markov, president of WGSN Americas, says: “As the world’s leading trend forecaster and supplier of digital inspiration tools for the fashion and design industries, WGSN is ideally suited to maximize the commercial potential of the Vogue Archive. Both WGSN and the Vogue Archive are must-haves for any creative, design, or fashion business. The integration of two such powerful resources is an industry first.”

The archive is enhanced by the fact it also allows users to search and refine results; sorting by articles, images, covers, or advertisements; as well as decade, issue, brand, designer, photographer or model. That’s hours on end of my day gone then…

Watch the video demo, here.