Digital snippets: Diesel, Wrangler, John Lewis, Covetique, Daily Mail, Grazia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Diesel’s pre-internet shoe experience challenges consumers to go offline for three days [Creativity Online]

• Wrangler video reveals new Leipzig store design process [Checkland Kindleysides]

• John Lewis seeking to make social media a ‘more integrated’ part of its business [Marketing Magazine]

• Asos invests in luxury resale site Covetique [Telegraph Fashion]

• Daily Mail group launches fashion sharing website [Media Week]

• Grazia magazine launches on the iPad [Grazia]

• In a click, a vivid fashion garden: how technology is enabling a new genre of prints (as pictured) [NY Times]

• Everything you need to know about how mobile wallets work [Business Insider]

• Five ways to assess fashion / tech start-ups [Fashion's Collective]

Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

Some more great stories from around the web surrounding all things fashion and digital this week:

 

• New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]

• Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]

• David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]

• Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]

• Mark Your Territory with Wrangler’s latest interactive campaign [The Inspiration Room]

• Shiseido launches e-commerce site in US market [PR Newswire]

• Stores begin offering electronic versions of receipts [NY Times]

• Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

Digital snippets – 18/03

Sam Taylor-Wood for Louis Vuitton

Some more great stories from around the world surrounding all things fashion and digital over the past week:

• Louis Vuitton’s new film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]

• A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow advertising awards, held in London last night [The Inspiration Room]

• China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]

• Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]

 

 

Sam Taylor-Wood for Louis Vuitton's Double Exposure

Digital snippets

Some more great stories surrounding all things digital and fashion from the past week:

 

Louis Vuitton’s new digital film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]

http://www.facebook.com/LouisVuitton?sk=app_151031461622622

A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow awards for the ad industry, held in London last night [The Inspiration Room]

http://theinspirationroom.com/daily/2011/british-arrows-jelly/

China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]

http://www.businessoffashion.com/2011/03/fashion-2-0-brands-experiment-with-weibo-chinas-answer-to-twitter.html

Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]

http://www.adrants.com/2011/03/wrangler-gets-weird-again-with-new.php