Some more great stories from around the web surrounding all things fashion and digital this week:
- Oscar PR Girl joins Pinterest (as pictured) [Pinterest]
- Here’s why Pinterest works better than Google+ [ReadWriteWeb]
- Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]
- Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]
- Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]
- New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]
- Fab.com acquires FashionStake after seven months of rapid growth [All Things D]
- Women’s Wear Daily launches on iPad [Mashable]
Juicy Couture is the latest in a long line of fashion brands taken to using blogging site Tumblr.
Aiming to connect to its fans more than ever before, the launch will see behind-the-scenes access to the company, as well as insights into the inspirations and favourite things of the brand.
“We are thrilled to announce that Juicy Couture has joined the Tumblr world. Our blog is your VIP, All Access ticket to the Juicy Couture show. It will feature snippets of inspiration, behind the scenes glimpses of photo shoots and daily intel of an insider’s life at Juicy,” the brand’s president and chief creative office LeAnn Nealz told WWD.
The brand has also signed a number of “Guest Couturists”, otherwise known as contributing bloggers, including Karla’s Closet, The Clothes Whisperer, My Style Pill and The Man Repeller. They will create original content such as styling posts, or responses to the company’s “21 Juicy Questions” series.
The all-new Rag & Bone blog
Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.
Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.
Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.
“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.
Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.
Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.