Digital snippets: Oscar PR Girl, Daphne Guinness for Printemps, Narciso Rodriguez, FashionStake

Some more great stories from around the web surrounding all things fashion and digital this week:

• Oscar PR Girl joins Pinterest (as pictured) [Pinterest]

• Here’s why Pinterest works better than Google+ [ReadWriteWeb]

• Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]

• Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]

• Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]

• New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]

• Fab.com acquires FashionStake after seven months of rapid growth [All Things D]

• Women’s Wear Daily launches on iPad [Mashable]

Social strategy at camp Olsen

Mary-Kate and Ashley Olsen’s social efforts across their various brands were exposed in WWD last week.

While the business-savvy twins don’t participate in any of the digital activity themselves, they are said to recogise the importance of it.

Accordingly, across The Row, Elizabeth and James, and Olsenboye, there are campaigns on Twitter, Facebook and YouTube, as well as relationships with bloggers.

The approach taken, however, varies brand to brand.

“Elizabeth and James, for example, has a strong feeling for music, and its designated Tweeter will write about Fleetwood Mac if that’s the music Mary-Kate and Ashley are playing in the showroom. They also run contests and sponsor giveaways for items not available in stores, like colorful Elizabeth and James notebooks,” the article reads.

For Olsenboye’s launch at JCPenney meanwhile, the company invited bloggers to create a series of videos.

The forthcoming launch of the twins’ t-shirt e-commerce site StyleMint (expected in July) was also touched upon.

“StyleMint ‘s digital footprint will include the e-commerce site, the StyeMint blog, Facebook, Twitter and YouTube channel, as well as regular e-mail trend reports full of insider tips on the latest trends and styling advice from Ashley and Mary-Kate,” said Josh Berman, CEO of BeachMint, the e-tail company partnering with the sisters on the launch.

He went on to highlight the site’s Twitter account at @mystylemint and Facebook page at facebook.com/mystylemint.

For those with access, the full story can be read here: The Olsens’ Social Swirl

 

Juicy Couture launches on Tumblr

Juicy Couture is the latest in a long line of fashion brands taken to using blogging site Tumblr.

Aiming to connect to its fans more than ever before, the launch will see behind-the-scenes access to the company, as well as insights into the inspirations and favourite things of the brand.

“We are thrilled to announce that Juicy Couture has joined the Tumblr world. Our blog is your VIP, All Access ticket to the Juicy Couture show. It will feature snippets of inspiration, behind the scenes glimpses of photo shoots and daily intel of an insider’s life at Juicy,” the brand’s president and chief creative office LeAnn Nealz told WWD.

The brand has also signed a number of “Guest Couturists”, otherwise known as contributing bloggers, including Karla’s Closet, The Clothes Whisperer, My Style Pill and The Man Repeller. They will create original content such as styling posts, or responses to the company’s “21 Juicy Questions” series.

Rag & Bone relaunches blog

The all-new Rag & Bone blog

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.

Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.

Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.

“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.

Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.

Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.