All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

• Kenneth Cole reminded the audience to turn their smartphones ON during his show, pledging to donate a dollar to AIDS research foundation amfAR for every tweet with the #KCRUNWAY hashtag

• He also turned the cameras on the crowd when he sent models out during the finale clad with their own phones (see pic above)

• Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

• Rebecca Minkoff was the victim of Twitter trolls. A huge learning in this one

• Kimberly Ovitz sent 3D-printed jewellery down the runway alongside her autumn/winter 2013/14 collection

• The Y-3 collection featured a 360° and interactive live-stream, including four different views of the runway and backstage on one screen

• Still to come tomorrow is Michael Kors’ All Access – All Angles initiative, another 360° live-stream experience, and the postponed Marc Jacobs show featuring pre-coverage with model Jessica Stam

Y-3′s time-lapse billboard painting

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.

The campaign from the designer adidas brand was painted on a 48 x 38 ft space on the corner of Houston Street and Broadway over several days by Colossal Media Group.

The video, directed by Aaron Wesner, shows the activity compressed into just one minute.

The original spring/summer 2011 image features model Jacob Coupe, it was shot by Jacob Sutton and styled by Jay Massacret.