Digital snippets: Neiman Marcus, YSL Beauté, Mercedes, Nike, Revlon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Neiman Marcus app syncs shoppers and sales staff [Mashable]

• Yves Saint Laurent Beauté launches limited edition make-up palette on Facebook [Web&Luxe]

• Joan Smalls stars in latest Mercedes fashion campaign (as above) [Telegraph]

• Nike launches limited edition Ice FuelBand [Brand Channel]

• Revlon charts new digital course [WWD]

• Luring online shoppers offline [NY Times]

• Comment: Luxury must become interactive to survive [Wired UK]

• Fashion industry aims to corner the Chinese market with Weibo [Fashionista]

• Four rules for luxury brand mobile marketing [Mashable]

• When Instagram becomes a springboard for e-commerce success [Business News Daily]

Rachel Weisz stars in film short for AnOther magazine

The 21st issue of AnOther Magazine featuring Hollywood actress Rachel Weisz is complemented with an exclusive short film shot by Craig McDean. It was released on Anothermag.com today.

It’s a beautiful series of “non-narrative micro performances,  inspired by postmodern dance legend Pina Bausch”. Creative direction by David James and styling by Olivier Rizzo.

Meanwhile, the autumn/winter 2011/12 campaign video from Yves Saint Laurent, by Inez van Lamsweerde & Vinoodh Matadin, and starring model Raquel Zimmermann, has also been released. Check it out, here.