Digital snippets: Dior, YSL, Ralph Lauren, Zara, Lyst

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Backstage Dior video shows one million flowers being installed at couture show (as above) [Fashionista]

• YSL launches eyeshadow palette inspired by Facebook [Kiss and Makeup]

• Ralph Lauren organises Facebook send-off for Olympic athletes [Mashable]

• Zara to open Chinese internet store in September 2012 [China Retail News]

• Social commerce platform Lyst secures $5m funding [TheNextWeb]

• KCD and Spring form partnership for global fashion communications, will help brands navigate complex new media landscape [WWD]

• Designer uses Photoshop and textile software program to knit medical images into high fashion [The Atlantic]

Zara launches People!, calls for creativity

Zara has launched a new project called People!, which encourages consumers to collaborate with the brand by sending in their own creative pictures for publication.

At people.zara.com, users are asked upload images with looks featuring at least two items from the retailer’s current collection. Each week a selection of the best will then be published online.

Those chosen will receive 300€ for their colaboration.

Yet another clever use of crowdsourcing – and cheap creative pics for Zara too.