Behind-the-scenes on Louis Vuitton’s new campaign

1 Jul

Louis Vuitton recently released a video featuring artistic director Marc Jacobs explaining the concept behind its autumn/winter 2011/12 ad campaign featuring models Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot, Fei Fei Sun, and of course, those dogs.

“Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women,” he says.

“It’s a very classic scenario, and of course it suggests travel and is definitely luxurious, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”

Each of the nine stills that resulted for the season are shown in detail. “Wherever she’s going, she’s dressed in style this season by Louis Vuitton,” Jacobs concludes.

One Response to “Behind-the-scenes on Louis Vuitton’s new campaign”


  1. Top des campagnes digitales Luxe, Parfums et Cosmétiques « Christophe Lauer - November 21, 2011

    […] n’est pas vraiment dans le digital ici, mais c’est une vidéo sur le “making of” d’un shooting mode pour Louis Vuitton, sur le thème du voyage et de l’élégance, avec de très beaux modèles, et des équipages […]

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