Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

Here’s a highlight of the best stories in the fashion and tech space over the past week…

• You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]

• Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]

• L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]

• Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]

• Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]

• Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]

• Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]

• Jelly – and how fashion could lead the way [Trend Preport]

• Keep.com helps you shop for items on Instagram [Mashable]

• Nine unexpected ways retailers are using your data [Fashionista]

• Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]