Digital snippets: Matthew Williamson, Gap, Amazon, Instagram, Wanelo, Tinder

A round-up of the latest stories to know about surrounding all things fashion and tech:

• ‘Is it scalable? I think it has to be,’ Matthew Williamson head of digital on customer acquisition through Instagram [The Drum]

• Gap wagers on location-based ads, Instagram to drive summer foot traffic [Mobile Commerce Daily]

• Amazon launches #AmazonCart (#AmazongBasket), a new way to shop without leaving Twitter [TNW]

• Fashion world sashays to Instagram for brand-building [FT]

• Wanelo profiled: like mall browsing, with a click [NY Times]

• Meet the new wave of Tinder-like shopping apps [Fashionista]

• Stylect, the Tinder for shoes, finds you a perfect pair [Co.Design]

• Study shows prevalence of consumer ‘webrooming’; more people researching online and buying in local stores [AdWeek]

• Tracking is dead: the next wave of wearables is context [re/code]

• Millennial-focused marketers start to dig in to new SnapChat video feature [AdWeek]

• Must see: colour-changing fabric uses heat sensitive technology to react to sound files and its surrounds [PSFK]

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

• Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]

• How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]

• Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]

• Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]

• Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]

• Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]

• Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]

• Lancôme ramping up digital initiatives [WWD]

• How Yoox became the Amazon of the fashion world [Telegraph]

• Why in-store tracking might not be as bad as it sounds [CNNMoney]

• The Shazam of fashion is here, introducing ‘ASAP54′ [Styleite]

• Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]

 

Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

Here’s a highlight of the best stories in the fashion and tech space over the past week…

• You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]

• Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]

• L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]

• Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]

• Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]

• Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]

• Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]

• Jelly – and how fashion could lead the way [Trend Preport]

• Keep.com helps you shop for items on Instagram [Mashable]

• Nine unexpected ways retailers are using your data [Fashionista]

• Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]

Digital snippets: Louis Vuitton, Victoria Beckham, Dior, Shazam, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton promotes “prostitution chic” in controversial short film (as above) [BrandChannel]

• Victoria Beckham enters e-commerce [Vogue.co.uk]

• Dior parades exclusive lip colours via one-day Twitter activation [Luxury Daily]

• Shazam creates fashion ID app [Telegraph Fashion]

• Amazon’s confused foray into fashion tries to please too many women [Pando Daily]

• Stefano Gabbana’s Twitter tirade after tax evasion ruling on sale of D&G [Daily Telegraph]

• Mira Duma: finger on the trigger of social media [South China Morning Post]

• Augmented reality, intelligent mapping: fashion and tech collide in China [JingDaily]

• That’s So 2012: have Pinterest, Foursquare and Groupon peaked? [Inc]

Digital snippets: Jimmy Choo, Uniqlo, Nike, Michael Kors, Dolce & Gabbana, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Digital scorecard: Jimmy Choo 24:7 Stylemakers [BoF]

• Uniqlo bids you good morning with new social app (as video above) [Co.Create]

• Nike marketing boss attacks ‘old’ approach to social media [Marketing Magazine]

• How Michael Kors drives engagement thru mobile-friendly Facebook apps [Fashion’s Collective]

• The New York Times expanding street style coverage [WWD]

• Dolce & Gabbana presents new eyewear collection with silent short film [Luxury Daily]

• How to reach the digital affluent male [Luxury Society]

• Amazon leaps into high end of the fashion pool [NY Times]

• The Bottom Line: Pinterest vs Facebook [BoF]

• Styku: how Microsoft’s Kinect could replace your tailor [Fast Company]

• Digital IQ Index: Brazil, Russia, India [L2 Think Tank]

Digital snippets: Google+, Yoox, Victoria Beckham, Cartier, DKNY, M&S, Groupon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Google+ launches brand pages, Burberry, Macy’s and H&M first of fashion industry involved [Google Blog]

• Profile: Federico Marchetti, founder of Yoox Group [Financial Review]

• Victoria Beckham partners with Net-a-Porter to launch exclusive capsule dress collection (as pictured) [Vogue.co.uk]

• Cartier gets digital [WWD] 

• DKNY moves “Notes On A City” to Tumblr, expands brand content [FashionablyMarketing.Me]

• M&S adds social component to online video channel to push new Christmas TV ad [New Media Age]

• Groupon valued at nearly $13bn after IPO [Brand Republic]

• Amazon’s Endless.com launch iPhone app [Techcrunch]

Digital snippets: Stella McCartney, Chanel, Express, Nowness, Amazon, Shopkick

Triathlete Holly Avil for Stella McCartney's adidas Team GB collection

Some more great stories from around the web surrounding all things fashion and digital this week:

• Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection shoot [VogueTV]

• Chanel joins list of luxury advertisers on online video service Hulu [Luxury Daily]

• US fashion retailer Express begins selling entire catalog on Facebook [Mashable]

• Nowness.com wins in Webby Awards fashion category [The Webby Awards]

• Amazon launches fashion site MyHabit.com to compete with flash sales services including Gilt Groupe and Vente Privée [All Things D]

• Location-based shopping app Shopkick partners with Crate and Barrel [Mashable]