Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

Here’s a highlight of the best stories in the fashion and tech space over the past week…

• You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]

• Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]

• L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]

• Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]

• Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]

• Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]

• Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]

• Jelly – and how fashion could lead the way [Trend Preport]

• Keep.com helps you shop for items on Instagram [Mashable]

• Nine unexpected ways retailers are using your data [Fashionista]

• Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]

Digital snippets: adidas, Louis Vuitton, Neiman Marcus, Bitcoin, American Apparel

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks…

• adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner]

• Louis Vuitton debuts spring campaign on Instagram [Refinery29]

• Neiman Marcus CEO apologises for data breach, offers free credit monitoring [The Verge]

• Overstock CEO: Why we’re accepting Bitcoins [CNBC]

• Five reasons why American Apparel is bullish on Twitter [AdWeek]

• Aerie’s unretouched ads ‘challenge supermodel standards’ for young women [Huffington Post]

• Warby Parker launches interactive 2013 annual report [Laughing Squid]

• Wet Seal hires 16-year-old to build its following on Snapchat [AdAge]

• François-Henri Pinault puts his money where his mobile is via Square, hints at future for luxury world buying into tech [FT Material World]

• Show business: are fashion shows still relevant? [BoF]

• Beacons: what they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]

• Personalisation is key for beauty omnichannel strategy: L’Oréal Luxe exec [Luxury Daily]

• Try on virtual make-up and pay with your hand with retail tech at CES 2014 [BrandChannel]

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

• H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]

• Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]

• Uniqlo matches clothing to recipes in new app [DigitalBuzzBlog]

• Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]

• Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement [Mobile Commerce Daily]

• Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]

• How in-store analytics is changing the way you shop [Fashionista]

• Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]

• What fashion adds to the tech world: Vanessa Friedman on wearables [FT]

• Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]

• Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]