Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

• Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]

• Dior explores global flower sourcing with interactive map [Luxury Daily]

• James Franco directs video for Gucci (as above) [WWD]

• Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]

• YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]

• J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]

• IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ

• Fashion in the age of Instagram [NY Times]

• How iBeacon and similar technology will change retail [eMarketer]

• Five examples of how marketers are using iBeacons [Econsultancy]

• ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]

• Luxury brands are stupid to snub the internet [BusinessWeek]

• Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]

• New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]

• The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]

• How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]

• Op-ed: The companies with the best software will lead fashion [BoF]

All the winners from the 2013 Fashion 2.0 Awards

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating the best in communications strategies across digital media platforms.

Voted for by the public, the event also saw Jacobs taking the best Facebook title. Saks Fifth Avenue won two awards too: best blog by a fashion brand, and best website.

DKNY was named best Twitter for the fourth year in a row, while the Fashion 2.0 visionary award was presented to Rent the Runway founders Jennifer Hyman and Jenny Fleiss in acknowledgment of their “achievements in disrupting the retail industry and democratizing luxury fashion”.

Here’s the full list:

• Best Twitter: @DKNY
• Best Facebook: Marc Jacobs
• Best Pinterest (new category): Anthropologie
• Best blog by a fashion brand: Saks POV
• Best website: Saks Fifth Avenue
• Best mobile app: Gilt on the Go
• Best online video: DVF Through Glass (as below)
• Best fashion start-up: Of a Kind
• Top innovator: Marc Jacobs
• Fashion 2.0 visionary award: Rent the Runway

Pic courtesy of Patrick McMullan

Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

• Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]

• Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]

• Gucci ups mobile conversion 70% via optimised site [Luxury Daily]

• Nars tests Pinterest’s selling potential [Mashable]

• Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]

• This is personal: J Crew debuts an in-store styling app [Refinery29]

• How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]

• Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]

• The business of blogging: Garance Doré [BoF]

• Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]

• Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]

• Farfetch fashion hub: meet the curator of curators [Wired]

• Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]

• How your tweets during fashion shows are driving sales [Fashionista]

• Fashion buys into social tools [NY Times]

• Online upstarts explore a new model for fashion media [BoF]

• Why retailers are pinning hopes on Pinterest [Reuters]

• 10 great uses of Vine during fashion week [The Cut]

• And just on the off-chance that you didn’t see it already, here is Google’s How it Feels Through Glass video

Calvin Klein partners with FashGif for fun Tumblr images

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection.

The initiative sees still catwalks shots from the recent NYFW show brought playfully to life through added interest and detail, thanks to the signature work of FashGif’s Greta Larkin. As her page reads, it’s all about “making fashion move”.

Each image is appearing on Calvin Klein’s own Tumblr page every day this week. Below are two more examples of those released so far.

The company is also continuing its relationship with blogger and model Hanneli Mustaparta, focused on behind-the-scenes images from fashion week.

FashGif also created this exclusive image for trend forecasting site WGSN’s Tumblr last week, inspired by the Proenza Schouler SS13 show:

Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]

• Neiman Marcus spotlights jewellery with shoppable music video [Mashable]

• Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]

• Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]

• Nicole Miller becomes first fashion designer on Vyou [Mashable]

• Benetton to launch European e-commerce site [Marketing]

• New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]

• The business of blogging: The Man Repeller [BoF]

• Common missteps your brand is making on Pinterest [Fashion’s Collective]

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]

Dior’s new ‘Secret Garden – Versailles’ film fulfills mag potential

 

I wrote quite a tough review of Dior’s new online magazine when it launched in February, disappointed by the lack of real editorial interest in any of the pieces being published.

While there remain a couple of misses here and there, in general the aim to “both entertain and inform” now seems to be being met. Evidence lies in a couple of great recent pieces, including this Q&A with Hongbo Li, a stylist in the flou atelier at Dior Haute Couture; and this insight on the Dior Homme pop-up shop in New York.

Even better, the brand used the platform to reveal its new autumn/winter 2012/13 campaign film, “Secret Garden – Versailles”, last week. Pushing it out through a number of teasers, it finally revealed both a 60-second short and a full three-minute version, as above, a day apart.

Created by Inez van Lamsweerde and Vinoodh Matadin, the film features model Daria Strokous alongside Melissa Stasiuk and Xiao Wen Ju in a deserted Versailles.

“A wondrous path that winds through the Galerie des Glaces, through the palace’s endless interconnecting salons, as far as the grand tree-lined walks that sweep through the classic parkland à la française… a dreamlike fashion show where Versailles is transformed into Christian Dior’s secret garden, his emblematic château,” reads the copy.

Good job.

Calvin Klein unveils new Tumblr, launches partnership with blogger Hanneli

Calvin Klein revealed its first foray into the world of Tumblr this morning, with a new blog designed to give fans an editorial view of the brand.

CalvinKlein.tumblr.com will host current and archival advertising campaigns as well as inspiring visuals from the brand’s intersection with the worlds of art, architecture, style and music.

The launch is being fronted by a partnership with blogger Hanneli Mustaparta who will contribute content in her own #Hanneli tagged category.

She will be given behind-the-scenes access to the brand’s new collections, which she’s expected to review, style and photograph. She will also post about her interactions with the company’s creative directors and models, and her attendance at events in New York and abroad as a guest of the house.

The move follows Mustaparta’s role tweeting for the brand during New York Fashion Week in February.

The blog was announced by Calvin Klein’s EVP and chief creative officer, Melisa Goldie, during a talk at the Decoded Fashion conference in New York yesterday.

“We think that Tumblr is a perfect platform for us to explore the personality of the brand and accentuate our iconic imagery, and all of us at Calvin Klein are grateful to [Tumblr’s founder] David Karp for helping us to make our vision on Tumblr a reality.”

She confessed to being somewhat late to the Tumblr party, but insisted it was down to ensuring they had the ability to connect fans with the classic Calvin experience. “When you visit us on Tumblr, I think you’ll find we’ve done exactly that,” she added.

She also outlined the company has increased its financial commitment to online marketing from 1% in 2009, to 23% in 2012. “This will allow us to take maximum advantage of Facebook, YouTube and Twitter, using each platform in a way that makes the most sense for our brand.”

Digital snippets: Prada, Nowness, Oliver Peoples, Vogue Spain, Tavi, Etsy

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Prada microsite features digital drawings for new Parallel Universes accessories campaign (as pictured) [Luxury Daily]

• LVMH launches Chinese-language version of Nowness.com [brandchannel] 

• Oliver Peoples launches new campaign film, redesigned website [WWD] 

• Vogue Spain caught with stolen pics on Instagram [TheNextWeb] 

• The business of blogging: Tavi Gevinson [BoF]

• Etsy: a beginner’s guide to the crafty e-commerce site [Mashable]

• Fashion blog posts outfits inspired by popular video game characters [PSFK]

• Platform spotlight: The Fancy [Fashion’s Collective]

Digital snippets: Faberge, DKNY, Ferragamo, Coach, Siri, Shoptiques

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Faberge to launch e-commerce site [Forbes]

• DKNY PR Girl’s tweet feat (as pictured) [WWD]

• Salvatore Ferragamo releases fashion short The Signorina Story to push new fragrance [The Cut]

• Coach collaborates with The Coveteur to market men’s line [FashionablyMarketing.me]

• What Siri means for the future of mobile shopping [eMarketer]

• Fashion start-up Shoptiques takes aim at $20bn industry [Inc]