Digital snippets: Prada, John Lewis, Comptoir des Cotonniers, Sephora, L’Oréal

A round-up of the latest stories to know about surrounding all things fashion and tech:

• Prada delves into visual past with Pradasphere microsite [Luxury Daily]

• John Lewis picks iBeacons, smart-home Sonos rival, and 3D planning start-ups as final partners for JLab incubator scheme [The Drum]

• You can now buy Comptoir des Cotonniers directly from ads on bus shelters in France [Fashionista]

• The ROI: Sephora, Thismoment share results of Pinteresting beauty board launch [BrandChannel]

• L’Oréal targets ads based on hair colour in online photos [AdAge]

• ‘Vogue’ makes its Instagram shoppable with Liketoknow.it [Fashionista]

• adidas promises to exclude consumers unless they opt ‘#allin’ to World Cup campaign [Marketing]

• Visual search set to make world of imagery instantly shoppable [BoF]

• Condé Nast drafts an internal ‘Magna Carta’ for native advertising [AdAge]

• Lingerie brand turns to Snapchat for a voyeuristic, vanishing lookbook [PSFK]

• Fruit of the Loom turns GIFs into Father’s Day gifts [AdWeek]

• The power women who are reinventing the way you shop fashion online [Forbes]

• Mary Meeker’s 2014 internet trends report: all the slides plus highlights [Quartz]