Digital snippets: Prada, John Lewis, Comptoir des Cotonniers, Sephora, L’Oréal

A round-up of the latest stories to know about surrounding all things fashion and tech:

• Prada delves into visual past with Pradasphere microsite [Luxury Daily]

• John Lewis picks iBeacons, smart-home Sonos rival, and 3D planning start-ups as final partners for JLab incubator scheme [The Drum]

• You can now buy Comptoir des Cotonniers directly from ads on bus shelters in France [Fashionista]

• The ROI: Sephora, Thismoment share results of Pinteresting beauty board launch [BrandChannel]

• L’Oréal targets ads based on hair colour in online photos [AdAge]

• ‘Vogue’ makes its Instagram shoppable with Liketoknow.it [Fashionista]

• adidas promises to exclude consumers unless they opt ‘#allin’ to World Cup campaign [Marketing]

• Visual search set to make world of imagery instantly shoppable [BoF]

• Condé Nast drafts an internal ‘Magna Carta’ for native advertising [AdAge]

• Lingerie brand turns to Snapchat for a voyeuristic, vanishing lookbook [PSFK]

• Fruit of the Loom turns GIFs into Father’s Day gifts [AdWeek]

• The power women who are reinventing the way you shop fashion online [Forbes]

• Mary Meeker’s 2014 internet trends report: all the slides plus highlights [Quartz]

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

• “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]

• Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]

• John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]

• Lord & Taylor now accepting bitcoin [CNBC]

• Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]

• Sephora launches ‘Beauty Board’ social shopping platform [USA Today]

• Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]

• Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily] 

• adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]

• Can Instagram save ageing teen retailer Aeropostale? [CNBC]

• Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]

• How beacon technology could change the way we shop [Fashionista]

• On Instagram, a bazaar where you least expect it [Bits blog]

• What Google’s wearable tech platform could mean for the fashion industry [Fashionista]

• Smartphone payment system to be unveiled in UK [FT]

• Alibaba ramping up efforts to sell US brands in China [WSJ]

• What does WeChat’s new e-credit card mean for luxury? [JingDaily]

• How the top 10 US retailers use Pinterest [Econsultancy]

• The NYC start-ups you need to know [Refinery29]

• Op-Ed | Are camera phones killing fashion? [BoF]