Tag Archives: movie

Harmony Korine directs new wonDiorland film

12 Jun

wondiorland

Dior has teamed up with director Harmony Korine for a new short film for its Dior Addict fragrance.

The Alice in Wonderland-inspired spot features model Sasha Luss stepping through a mirror and into a luscious world of flora and fauna offset only by the heavy beat of Die Antwoord’s track, Enter the Ninja.

The film ties to a wider campaign referred to as wonDiorland, which includes a dedicated Facebook page filled with additional content, and a mobile activation referred to as a “sensorial experience”. That experience invites the user to connect their smartphones and desktops by entering a four digit pin on the latter – from there they can explore the content by touch, swiping through a variety of additional footage, insight on the inspiration and behind-the-scenes information.

The experience is designed to reflect the mirror Luss is seen stepping through, the page reacting as though pulsating to the user’s touch and activating dream-like pieces of content on the larger screen.

Korine was last seen in the fashion world directing somewhat of a controversial spot for Proenza Schouler.

Digital snippets: Beats by Dre, Alexander Wang, Apple, in-store tech, China social media

8 Jun

A round-up of the latest stories to know about surrounding all things fashion and tech:

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  • Did Beats by Dre just out-Nike Nike with this incredible World Cup ad? [AdWeek]
  • Alexander Wang and friends bring SNL’s Mango back in latest ad [GQ]
  • Apple’s newest ad says we’re ready for wearables, now [re/code]
  • In-store tech, sales driver or hype? [BoF]
  • Beyond Weibo and WeChat: four chinese social platforms with big luxury potential [Jing Daily]
  • Regent Street to deploy beacon technology in shops [The Telegraph]
  • Tanya Taylor partners with Instagram artist Kalen Hollomon on coolest lookbook ever [Fashionista]
  • Nike unveils world’s first-ever 3D-printed performance sports bag [WGSN Tumblr]

Goddesses of beauty, charm and joy inspire Dior’s third Secret Garden film

3 Jun

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Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone.

Directed by Inez Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele, it features Daria Strokous, Fei Fei Sun and Katlin Aas running through Versailles to Dépêche Mode’s track, Strange Love.

The trio of models are said to evoke The Three Graces – goddesses of antiquity embodying beauty, charm and joy, who inspired masterpieces by Raphael and Botticelli, says Dior. In line with this theme, the brand has proclaimed that this film showcases “the three faces of the Dior woman”.

Russian model Strokous enjoys the most exposure throughout the one-minute clip. She is shown walking down a corridor inside the palace, her clothes from the brand’s pre-fall 2014 collection changing as she walks. Later she is seen taking a hidden passageway and running through the gardens. At times she is pictured running away from her co-stars, while at others we see her running towards them.

As the camera cuts from close-ups of Strokous to Aas or Sun, as well as washed out flashes of them all together, the trio are pictured wearing a number of dresses in the same cut and print (see stills below). This leaves the viewer wondering whether Sun and Aas are figments of Strokous’ imagination or rather parts of her personality – or could all three women just be ghosts that are floating through the “elegant and dreamlike” Versailles grounds?

The film ends on a pose reminiscent of those ancient goddesses, and yes, it’s as enchanting and on-brand as the past two Secret Garden chapters before it.

See it below…

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By Anna Abrell

Courage underpins beautiful new Lacoste campaign film

7 Feb

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second film depicting “a man about to risk it all to win the game of his life”.

That game, it’s suggested, is love. The Big Leap, as the spot itself is called, sees actor Paul Hamy building up the courage to go in for a kiss with model Anna Brewster in one scene, while another (the metaphor) sees him leaping off the side of a building and falling towards the ground until their lips lock. 

The film was created by BETC and directed by Seb Edwards. It features “You & Me”, a song by Disclosure featuring Eliza Doolittle remixed by Flume. 

It launched in France during the Winter Olympics Opening Ceremony, and will be broadcast globally from March 2014 onwards.

Rodarte focuses on narrative with new short fantasy film

18 Aug

 

The Rodarte sisters, Kate and Laura Mulleavy, have released a short fantasy film based on the mythological and medieval inspirations from their spring/summer 2013 collection.

Their third collaboration with director Todd Cole – last seen shooting Elle Fanning for the brand in 2011 – the 13-minute video is called “This must be the only fantasy”. It’s a whimsical endeavour, but one that successfully ticks the box for narrative that so many fashion films forget

It stars 19-year-old newcomer actress Sidney Williams, alongside model Guinevere Van Seenus and actor Elijah Wood, in what Vice magazine refers to as a “VFX-driven ode to fantasy role-playing games”. There are unicorns, cloaked horsemen, sword fights, and glitchy projections of a fairy (Van Seenus); all of whom Williams encounters on her quest to find Wood who appears in his room amid a sea of bulky 80s gaming equipment. What you never knows is whether it’s real or what she’s imagining as she herself is playing a game.

Importantly, it’s those questions you ask at the end. The clothing is beautifully weaved in throughout, but it’s not pivotal to the story. Rather than a catalogued look at the line, it’s a tale with a beginning, middle and end. “It’s an artistic expression… so it’s not necessarily about here’s this collection we did and we want to show it,” said the designers in a behind-the-scenes video that accompanies.

They reference inspiration from films such as The Dark Crystal, Lord of the Rings, E.T., The Princess Bride, The Never Ending Story, La Belle et La Bête, The Wizard of Oz and Spirited Away. “You live your life in the every day but then in this other world—in your mind, your imagination—you get to transform into the hero, and this is the duality that we wanted to capture.”

The film was produced by The Creator’s Project, a partnership between Vice and Intel. It is set to a soundtrack by Beach House.

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Calvin Klein goes cinematic with new Rooney Mara ad

17 Jul

 

Actress Rooney Mara stars in a new video campaign for Calvin Klein in her role as the face of the brand’s Downtown fragrance.

Shot by director David Fincher (of Fight Club, The Social Network and The Girl with the Dragon Tattoo fame) the cinematic 60-second spot sees Mara playing the role of a young New York-based actress. She is captured in black and white as she makes her way through the city on a busy work day – starting out at her local coffee shop, travelling on the subway, having her hair and make-up applied before posing on a shoot and then on a film set, and finally ending at a press conference.

It also features the soundtrack of Runaway by the Yeah Yeah Yeahs.

An accompanying print campaign was directed by Fabien Baron of Baron + Baron and shot by Jean-Baptiste Mondino.

New Prada campaign film

12 Jul

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The autumn/winter 2013/14 campaign films are starting to flow in thick and fast. Among them, and one of my favourites so far, is Prada.

Shot by Steven Meisel and directed by DJA, it’s a dark, Film Noir-inspired spot that sees nine hopeful young actresses auditioning in front of a ruthless casting director. Played by Sophia Ahrens, Freja Beha Erichsen, Caroline De Maigret, Malaika Firth, Kristine Froseth, Catherine McNeil, Amanda Murphy, Cameron Russell and Fei Fei Sun, they each takes turns to read parts of the script with just a chair, a spotlight and their own shadows for company.

“One by one they are selected and cast aside like slides in an ever revolving carousel,” reads the write-up.

The soundtrack is “Shallow then Halo” by Cocteau Twins. The print campaign also stars supermodel Christy Turlington, as above.

Alice + Olivia, Topshop kickstart prom season with online push

31 Mar

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A number of designers and retailers are reaching out to teens through a variety of online initiatives in the build-up to the forthcoming prom season.

Alice + Olivia is one such example; utilising social media to do so. The brand’s designer and founder Stacey Bendet is hosting a live Twitter chat on Tuesday, April 2 at 3pm EST. She will be answering questions and giving styling tips to help shoppers achieve the “perfect prom look”.

Users can submit questions via the hashtag #askstace.

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Topshop is also looking to prom with a series of store events held in specific cities during March (three in the US and five in the UK), and a collection of dresses, accessories and shoes inspired by a touch of Kurt Cobain grunge.

All of that is tied together with online content including the below film from director Sean Frank. Referred to as a “vintage-inspired ride in getting prom perfect”, the clip is cast with a filtered light as the model is seen getting ready for the evening, dancing under a disco ball and ending up jumping in the swimming pool.

The British-based high street retailer has slowly been upping its focus on more holiday-based marketing – pushing out relevant collections around the likes of Halloween, holiday and Chinese New Year with dedicated campaigns. Doing so is of course further cementing its presence in the US market especially. Expect more to follow.

Givenchy launches short graphic film for new lipstick

17 Jan

 

Parfums Givenchy has released a short film called Le Rouge for the launch of its new lipstick of the same name.

Created by design studio Hellohikimori, the spot sees model Mariacarla Boscono wearing a leather dress interspersed with geometrical and graphic shots of the product.

The aim was to mirror the design of the lipstick, which in turn, with its leather casing and metallic mechanic inspired by the ‘stud’, captures the couture spirit of the Givenchy brand. It’s a “visual extension of artistic director Riccardo Tisci’s dark poetic universe”, reads the write-up.

David Ronhel, co-founder of Hellohikimori said: “We wanted to bring ‘Le Rouge’ alive by staging it in the dark atmosphere it brings out. We focused on the texture sets, graphic lines and colorimetry in this movie.”

Kate Bosworth sings in Topshop’s Christmas film, revealed as face behind #whosthatgirl teasers

4 Dec

Topshop Kate Bosworth Winter Wonderland

After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas film (as below).

Stood atop a grand piano, the Hollywood actress sings a rendition of Winter Wonderland in the spot; a track that Topshop hopes has a chance of reaching number one. Accordingly, it is available to download on iTunes as well as through Shazam and Spotify.

The film was directed by Michael Polish and was inspired by the famous piano scene from 1989’s The Fabulous Baker Boys with Michelle Pfeiffer.

It sees Bosworth wearing a custom-made Topshop dress, designed by her in partnership with the retailer’s team. Both that and her shoes will be available to order on Topshop.com to tie in with its new store opening in LA in February 2013. The make-up worn in the film however is available to order immediately.

“This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it,” said Bosworth.

She has also sent personalised digital messages introducing the film to numerous Topshop customers.

Check out a couple of videos from behind-the-scenes below too. And read more about the teaser campaign, #whosthatgirl, here: Topshop teases holiday film with social game of celebrity guess who

 

 

Kate Bosworth album image - Topshop

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