Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

A round-up of all the latest stories surrounding fashion and tech…

 

• Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]

• Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]

• Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]

• Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]

• Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]

• How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]

• Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]

• New privacy website lets you opt out of tracking in retail stores [AdAge]

• Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]

Digital snippets: 3D printing, Burberry, Barneys, Karl Lagerfeld, Fendi, Primark

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital:

• New stamping ground for Nike and adidas as 3D shoes kick off (as pictured) [FT]

• How Burberry uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]

• Barneys targets social-savvy men via new Instagram account [Luxury Daily]

• Karl Lagerfeld, the video game [Telegraph Fashion]

• Fendi to unveil revamped website [WWD]

• Primark makes online debut with Asos partnership [Marketing]

• Retailers’ digital ad spending nears $10 billion [Mashable]

• Five reasons WeChat matters in your China strategy (and beyond) [Fashion’s Collective]

• Apple-like ecosystems for luxury brands? [BoF]

• Gilt launches first brick-and-mortar retail store [PSFK]

• Fab raises $150 million from investors in China, Japan [Mashable]

• Rad, a Parisian hipster fashion portal, gets $3.3m led by Index to go international [TechCrunch]

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

A round-up of recent stories from around the web surrounding all things fashion and digital:

• GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]

• JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]

• Nike gears customised shoe campaign to Instagram users [ClickZ]

• eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]

• Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]

• Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]

• Is Primark mad to ignore e-commerce? [Econsultancy]

• Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]

• The best fashion/tech start-ups at NY Tech Day [Fashion’s Collective]

• Online, everyone can be a make-up critic [NYTimes]

Infographic: UK retail’s earned media mentions in February

Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by Victoria Beckham collection, according to a new barometer released by Gorkana looking at earned media trends in February.

Topshop and Asos were also present, alongside the perhaps more surprising PC World and Curry’s; the result of a designer dress made from 500m of electric cables.

Overall, the lead retailer in both mainstream and social media mentions during the month, was Tesco, with 11,180 and 99,07 references respectively. Other grocery stores including Asda and Sainsbury’s also feature on both lists, an interesting comparison with the fashion industry, which saw mainstream media focusing more on department stores including Marks & Spencer, John Lewis and House of Fraser, compared to social media’s reference to Asos, Topshop, Primark and H&M.

Other big subjects mentioned in February included Valentine’s, of course, as well as David Beckham for his new Bodywear line at H&M.

See the full infographic with all the stats below: