Tag Archives: sports

Digital snippets: Beats by Dre, Alexander Wang, Apple, in-store tech, China social media

8 Jun

A round-up of the latest stories to know about surrounding all things fashion and tech:


  • Did Beats by Dre just out-Nike Nike with this incredible World Cup ad? [AdWeek]
  • Alexander Wang and friends bring SNL’s Mango back in latest ad [GQ]
  • Apple’s newest ad says we’re ready for wearables, now [re/code]
  • In-store tech, sales driver or hype? [BoF]
  • Beyond Weibo and WeChat: four chinese social platforms with big luxury potential [Jing Daily]
  • Regent Street to deploy beacon technology in shops [The Telegraph]
  • Tanya Taylor partners with Instagram artist Kalen Hollomon on coolest lookbook ever [Fashionista]
  • Nike unveils world’s first-ever 3D-printed performance sports bag [WGSN Tumblr]

Kenzo teams up with Quentin Jones for stop motion film

26 Jul


Another great stop motion film from London-based illustrator Quentin Jones, this time for Kenzo’s pre-fall 2012 collection.

Frenetic but fantastic, the spot is a mish mash of collage work playing with the letters that spell out Kenzo, as well as a number of sporty props and accessories including hoops, ribbons and scaffolding to climb on.

It was shot in a warehouse in East London, and then digitally layered with handmade moving elements and frames of the models, Jones explained in an interview on the brand’s blog.

“It is kind of like sewing together different visual ingredients over a timeline,” she added.

On the role film plays in fashion, she said: “I think film allows a brand to create a moment of escapism into a world of their vision and personality. If they are successful, the audience gets to experience what it means to ‘live’ that label from their desk or bed. They need to be entertaining to capture new audiences, and not just pretty moving images.”

She referred to Stephanie Di Giusto’s Le bel été for Vanessa Bruno, and Barnaby Roper’s Iris for Nowness as two of her personal favourites.

Jones was also behind the Victoria by Victoria Beckham video for spring/summer 2012.

Below are some of the behind-the-scenes images from the Kenzo film:

Puma Social campaign continues with new ‘Pump Up’ ad

21 Jul

Puma has released a follow-up spot to its After Hours Athlete called “Pump Up”, as part of its continuing Puma Social campaign.

Created by Droga5, the ad features the popular “Everywhere we go” chant, enhanced with a nightlife twist.

Check it out below:

%d bloggers like this: