Tag Archives: start-ups

Digital snippets: Prada, John Lewis, Comptoir des Cotonniers, Sephora, L’Oréal

1 Jun

A round-up of the latest stories to know about surrounding all things fashion and tech:

pradasphere

  • Prada delves into visual past with Pradasphere microsite [Luxury Daily]
  • John Lewis picks iBeacons, smart-home Sonos rival, and 3D planning start-ups as final partners for JLab incubator scheme [The Drum]
  • You can now buy Comptoir des Cotonniers directly from ads on bus shelters in France [Fashionista]
  • The ROI: Sephora, Thismoment share results of Pinteresting beauty board launch [BrandChannel]
  • L’Oréal targets ads based on hair colour in online photos [AdAge]
  • ‘Vogue’ makes its Instagram shoppable with Liketoknow.it [Fashionista]
  • adidas promises to exclude consumers unless they opt ‘#allin’ to World Cup campaign [Marketing]
  • Visual search set to make world of imagery instantly shoppable [BoF]
  • Condé Nast drafts an internal ‘Magna Carta’ for native advertising [AdAge]
  • Lingerie brand turns to Snapchat for a voyeuristic, vanishing lookbook [PSFK]
  • Fruit of the Loom turns GIFs into Father’s Day gifts [AdWeek]
  • The power women who are reinventing the way you shop fashion online [Forbes]
  • Mary Meeker’s 2014 internet trends report: all the slides plus highlights [Quartz]

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

13 Apr

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]

Zappos piloting personal shopping service on Instagram with #nextootd

19 Mar

Most of you will have already heard of the hashtag #ootd. For those who haven’t, this is the epitome of the #selfie phenomenon. “Outfit of the day” as it stands for, has over 23 million posts attached to it on Instagram.

That’s 23 million images associated with what people are wearing, said Will Young, director of Zappos Labs – the San Francisco-based experimentation and innovation arm of e-commerce site Zappos – during SXSW last week. “We looked at [those figures] and asked as a retailer how do we be a part of that?”

The answer? His team recently launched a pilot project on the platform called Next OOTD. Very simply, followers are invited to post a selfie along with the hashtag #nextootd. Those who do will receive a personalised shopping recommendation based on their Instagram from Zappos in return.

Zappos is of course a company that prides itself, and has become known, for customer service (its longest ever phone call was nine and a half hours – and celebrated for that fact, Young revealed). He said they are constantly trying to think of lots of different ways to take that service to the next level.

At the moment this project is entirely manual – there’s one person doing it who doesn’t even work weekends – so the potential to scale isn’t really there, he admitted, but that’s not to say it won’t be down the line.

“Personal shopping via Instagram… that could be the future of our business,” he argued – and perhaps rightly so given the buzz around social shopping once again at present. “It could have a 50 person team manning it and making personalised shopping recommendations.”

To his own strategy, he added: “I heard Sarah Friar, CFO of Square speak recently, and she said: ‘Think big but start small.’ That’s kind of how we approach things at Zappos Labs.”

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

Digital snippets: 3D printing, Burberry, Barneys, Karl Lagerfeld, Fendi, Primark

25 Jun

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital:

nike_3dprintingSHOE

  • New stamping ground for Nike and adidas as 3D shoes kick off (as pictured) [FT]
  • How Burberry uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • Barneys targets social-savvy men via new Instagram account [Luxury Daily]
  • Fendi to unveil revamped website [WWD]
  • Primark makes online debut with Asos partnership [Marketing]
  • Retailers’ digital ad spending nears $10 billion [Mashable]
  • Apple-like ecosystems for luxury brands? [BoF]
  • Gilt launches first brick-and-mortar retail store [PSFK]
  • Fab raises $150 million from investors in China, Japan [Mashable]
  • Rad, a Parisian hipster fashion portal, gets $3.3m led by Index to go international [TechCrunch]

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

7 May

A round-up of recent stories from around the web surrounding all things fashion and digital:

GapKids_Aviary

  • GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]
  • JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]
  • Nike gears customised shoe campaign to Instagram users [ClickZ]
  • eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]
  • Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]
  • Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]
  • Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]
  • Online, everyone can be a make-up critic [NYTimes]

Third Wave Fashion launches database of fashion tech start-ups

16 Apr

There’s no denying we’re in one of the most lucrative times for fashion and tech start-ups. As reported by The Business of Fashion recently (in debating whether there’s a fashion tech bubble), large sums of capital have been pouring into young companies over the past couple of years, including Moda Operandi ($46 million), Nasty Gal ($49 million), ShoeDazzle ($66 million), BeachMint ($75 million) and Gilt Groupe ($236 million). The latest news in Farfetch’s $20 million and Rent the Runway’s $24.4 million can both be added to that.

Keeping abreast of all this, not to mention the multiple others entering the space on a seemingly daily basis, however, is a heady task. Have you ever wondered just how many there actually are in total for instance? How many of them last past their first year, let alone make returns for their investors? And how many of them are truly relevant to you directly?

Fortunately someone’s been keeping tabs. New York-based consultancy company, Third Wave Fashion, has been tracking the space for two years, and is set to launch a database listing over 650 fashion-focused tech companies in order for us to try and get a handle on it.

Available for paid subscribers, the site is searchable by over 30 different business categories, including image sharing, content-and-commerce, subscription commerce, virtual closets, pre-orders, marketplace and more. These can then be cross-referenced with some 50 tags such as B2B, beauty, luxury and mobile. It also includes listings for 350 investors and 800 founders.

Third Wave Fashion founder, Liza Kindred, said: “The database is a culmination of nearly two years of monitoring the industry. We began tracking companies so we could have a comprehensive view of the landscape, and quickly realized that this information would be valuable to many other people as well.”

She pitches it as a “trusted resource for interested parties such as fashion brands, investors, entrepreneurs, journalists, and emerging designers searching for new platforms for distribution”.

The database will continue to grow as the industry does, but also feature that all-important RIP category for those failed start-ups too.

Further reading: The State of Fashion Tech, a keynote by Liza Kindred

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