Digital snippets: Beats by Dre, Alexander Wang, Apple, in-store tech, China social media

A round-up of the latest stories to know about surrounding all things fashion and tech:

• Did Beats by Dre just out-Nike Nike with this incredible World Cup ad? [AdWeek]

• Alexander Wang and friends bring SNL’s Mango back in latest ad [GQ]

• Apple’s newest ad says we’re ready for wearables, now [re/code]

• In-store tech, sales driver or hype? [BoF]

• Beyond Weibo and WeChat: four chinese social platforms with big luxury potential [Jing Daily]

• Regent Street to deploy beacon technology in shops [The Telegraph]

• Is the price point of wearables weighing on sector growth? [FT Material World]

• Tanya Taylor partners with Instagram artist Kalen Hollomon on coolest lookbook ever [Fashionista]

• Nike unveils world’s first-ever 3D-printed performance sports bag [WGSN Tumblr]

Digital snippets: Nike, Burberry, Selfridges, DKNY, John Lewis, Burt’s Bees

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch of its unofficial World Cup campaign, Winner Stays (as above), and the rumoured shift in strategy for its FuelBand wearable device. That latter news reported the brand is laying off 70-80% of the fitness tracker’s hardware team in a bid to focus on software and the NikeFuel metric instead. A further interview with Nike President Mark Parker added fuel to the fire on a big partnership with Apple.

Burberry meanwhile was another brand with various stories to follow. It opened its new Shanghai store to much theatrical, multimedia fanfare; pushed yet another social tie-in via WeChat; launched an online store on Alibaba’s Tmall; and was announced as one of the first brands to advertise using Instagram video. And if that wasn’t enough, Angela Ahrendts just made that move officially over to Apple. “Did you notice?” asked the FT.

Safe to say, some other companies were up to things too. Here are the best of the fashion and tech stories not to be missed…

• Selfridges launches biggest ever beauty campaign with Google+ partnership [Campaign]

• DKNY shoppers go product hunting with Awear Solutions chips [FierceRetailIT]

• John Lewis looks back on British history in TV spot to mark 150 years [Campaign]

• Burt’s Bees creates promotional messages via appointments in digital calendars [NY Times]

• What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets [BoF]

• Instagram is brands’ best bet for consumer engagement… but not for long [Fashionista]

• ‘Brand tagging’ mobile apps: China’s next selfie sensation [Jing Daily]

• Fashion retailers eye up image-recognition apps for smartphones [The Guardian]

• Microsoft to push into fashion space “like never before” as it boosts commitment to UK start-up community and unveils ASOS as partner [The Drum]

• Why online retailers like Bonobos, Boden, Athleta mail so many catalogs [WSJ]

• Crowdemand is like Kickstarter for fashion designers [Mashable]

• Like a dating site for fashion, PopInShop plays matchmaker for brands and boutiques [Fashionista]

• The golden era of ‘fashion blogging’ is over [The Cut]

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

• “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]

• Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]

• John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]

• Lord & Taylor now accepting bitcoin [CNBC]

• Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]

• Sephora launches ‘Beauty Board’ social shopping platform [USA Today]

• Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]

• Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily] 

• adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]

• Can Instagram save ageing teen retailer Aeropostale? [CNBC]

• Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]

• How beacon technology could change the way we shop [Fashionista]

• On Instagram, a bazaar where you least expect it [Bits blog]

• What Google’s wearable tech platform could mean for the fashion industry [Fashionista]

• Smartphone payment system to be unveiled in UK [FT]

• Alibaba ramping up efforts to sell US brands in China [WSJ]

• What does WeChat’s new e-credit card mean for luxury? [JingDaily]

• How the top 10 US retailers use Pinterest [Econsultancy]

• The NYC start-ups you need to know [Refinery29]

• Op-Ed | Are camera phones killing fashion? [BoF]

Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

A round-up of all the latest stories surrounding fashion and tech…

 

• Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]

• Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]

• Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]

• Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]

• Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]

• How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]

• Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]

• New privacy website lets you opt out of tracking in retail stores [AdAge]

• Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

• Michael Kors dominates social conversation during NYFW [New York Business Journal]

• Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]

• Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]

• Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]

• Zac Posen curated a Spotify playlist for his new lookbook [Styleite]

• Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]

• Warby Parker tops list of top 10 retail innovators [Fast Company]

• London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]

• Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]

• Miu Miu unveils ‘Spark and Light’ short film [WWD]

• Sass & Bide launches 360-degree shoppable ad [PSFK]

• Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]

• The new Moda Operandi app is like Tinder for designer clothes [NY Observer]

• Instagram is shaping up to be the world’s most powerful selling tool [Forbes]

• Twitter planning to move into e-commerce [The Telegraph]

• Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]

• A trend for fashion search apps [FT Material World]

• What’s so alluring about a woman known as Man Repeller? [NY Mag]

Digital snippets: 3D printing, Burberry, Barneys, Karl Lagerfeld, Fendi, Primark

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital:

• New stamping ground for Nike and adidas as 3D shoes kick off (as pictured) [FT]

• How Burberry uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]

• Barneys targets social-savvy men via new Instagram account [Luxury Daily]

• Karl Lagerfeld, the video game [Telegraph Fashion]

• Fendi to unveil revamped website [WWD]

• Primark makes online debut with Asos partnership [Marketing]

• Retailers’ digital ad spending nears $10 billion [Mashable]

• Five reasons WeChat matters in your China strategy (and beyond) [Fashion’s Collective]

• Apple-like ecosystems for luxury brands? [BoF]

• Gilt launches first brick-and-mortar retail store [PSFK]

• Fab raises $150 million from investors in China, Japan [Mashable]

• Rad, a Parisian hipster fashion portal, gets $3.3m led by Index to go international [TechCrunch]