Tag Archives: WGSN

WGSN to host live Twitter Q&A on the future of shopping – send your questions to #askwgsn

9 Jun

LornaHall_WGSN_askwgsn

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses forward developments in retail strategy, digital marketing, merchandising and store design.

Sat under the umbrella of its market intelligence team, these are experts in their field on all things to do with the business side of the industry – note I’m shamelessly referring to myself in this category as WGSN is of course my employer. I’m a global senior editor on all things media and marketing related, by that I mean brand strategy, digital communications, in-store technology and more (of course in each instance always weighted towards how it pertains to the fashion and retail space).

But I also head up the social media content strategy for the company, overseeing our output across Twitter, Tumblr (award-winning!), Facebook, Instagram and Google+ (where you may have seen my mug hosting our business-focused monthly Hangouts).

To that end – I bring you the latest campaign, and urge you to get involved. On Tuesday, June 10 we will be hosting a live Twitter Q&A with Lorna Hall, head of the WGSN market intelligence team and resident retail expert. Hall brings with her a wealth of experience on exactly what is shifting the landscape and will be able to talk to absolutely anything to do with the future of shopping.

I’m talking legacy retailers and their moves to omnichannel; new focuses on innovation and integrating start-ups; big data, beacons and personalisation; search, shop and go, or the new paths to purchase re-engineering the ‘impulse buy’. Not to mention a bunch of other keywords and phrases like mobile, phy-gital, service, footfall drivers, experiential and more. You name it, Hall has the answer.

So please get stuck in, send us your thoughts using the hashtag #askwgsn – Hall will be online responding from 4pm GMT / 11am EST. The more you ask, the more we respond and the more content we regurgitate back out again. It’s a win win.

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

6 Jan

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

david-beckham-underwear_HM

  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]

WGSN’s Google Hangout: 15 years of fashion and retail

6 Dec

 

Online trend forecaster and b2b fashion publication, WGSN, is set to host a Google Hangout next Tuesday, December 10, which will see a panel of industry-leading experts talking about the modern history of the internet and sharing their viewpoints on the innovations set to shape the future.

For those of you who don’t already know, this is my employer, which also means I’ll be hosting the Hangout. Joining me at 4pm GMT will be Uri Minkoff, CEO of Rebecca Minkoff; Justin Cooke, founder and CEO of Innovate7 and former CMO of Topshop; Nicola Peters, director of innovation and experience at Innovate7; and Amy Levin, founder and creative director of College Fashionista. We will also have WGSN’s editor-in-chief, Sandra Halliday, and director of advisory services, Ruth Marshall-Johnson, on the air.

The event is a celebration of WGSN’s own 15-year anniversary. Now that doesn’t sound very old, but can you believe when we started out, Google was still in its Beta phase. Most retailers obviously hadn’t begun to consider the prospect of selling their wares online, let alone envisioning the global connectivity sites like Facebook and Twitter would bring.

Fast forward to 2013 and the world as we knew it has, of course, completely transformed. Classic marketplaces have been disrupted, new initiatives have both emerged and disappeared at the speed of light, and consumers now have more of a voice than ever. Keeping up is a 24/7 challenge; but never more of an exciting one.

So please join us live on Tuesday, while we debate it. You can of course also expect to hear a few thoughts on things like 3D-printing, wearable technology, and those Amazon drones. Sign up here: wgsn.co/1eH2467

Eva Chen wearing Google Glass at #NYFW

7 Sep

_DSC1301 copy

It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a pair inbetween shows in the city today, teamed with a cropped Mickey Mouse tee.

“Ok Glass, take a video,” she said, following which she looked around the crowd in front of her, of which Samantha Aldenton from WGSN, was one. “These are the street photographers”, Chen explained, seemingly to her device.

A tweet on August 28 from Chen announced she would be wearing them:

_DSC1305 copy

Photo credit: Samantha Aldenton

Social media for fashion: top 10 trends

29 May

Keen to learn more on social media as it pertains to the fashion industry? I’m presenting a webinar tomorrow (Thursday, May 30) via WGSN that explores how leading brands in our industry are integrating multiple social media platforms into a cohesive marketing strategy.

Among the topics are:

• How are brands using storytelling to create engagement and connection?
• What role does film and video content play in a multiplatform marketing world?
• How are brands using data personalisation to deliver relevant content to the right audience in real time?
• How is crowdsourcing being used to co-create content?
• What’s the role of humour in marketing fashion brands?

Do tune in. It’s taking place at 5pm BST / 12pm EST. More details and sign-up here: http://bit.ly/17ZSLh9

#SXSW Interactive: a new must on the fashion calendar

15 Mar

I have just returned from the most incredible week at SXSW Interactive, where speakers varied from Al Gore and Sean Parker, to Ray Kurweil, Biz Stone and Dennis Crowley.

I’m in the midst of finishing off a piece on the key thoughts and ideas from the week – to be published elsewhere [UPDATE: if you’re interested please email me for a copy].

In the meantime, I wanted to write one very short and simple blogpost that says, if you’re a fashion brand aiming to achieve anything along the lines of digital success, you need to go next year.

SXSW is the place to hear industry leaders (aforementioned and more) give expert insights; it’s the place to learn about new innovations and source fresh inspirations; and it’s the place where trends and directions for the tech world break.

But more importantly, it’s the hottest place to network with anyone and everyone also working in this space. Serendipity as Mashable calls it here. From meeting new start-ups and coordinating with established platforms, to swapping ideas with those from your own industry, it’s the perfect playing ground for getting your head both in the game and ahead of the curve.

And if that isn’t convincing enough, it speaks volumes to see which brands are already doing it. There this year were teams from Burberry, Victoria’s Secret, Calvin Klein, Ralph Lauren, DKNY, Neiman Marcus, Bergdorfs, Net-a-Porter and Moda Operandi… not to mention fashion-specific platforms including Lyst and publications from The Business of Fashion and WGSN, to Fashion’s Collective.

It was undoubtedly one of the most valuable experiences of my career to date.

I hope to see you there in 2013!

WGSN sponsors Mercedes-Benz Fashion Week

24 Jan

Online fashion forecaster WGSN is set to sponsor Mercedes-Benz Fashion Week in New York.

The service, which has provided creative and business intelligence for the apparel, style, design and retail industries since 1998, will also host a trendzone in the grand lobby of the event space.

WGSN’s CEO, Julie Harris, said: “Mercedes-Benz Fashion Week in New York is the highlight of the seasonal show calendar and a must-attend event. We are delighted to be embarking on this exclusive relationship giving WGSN’s 38,000 global subscriber base privileged and exclusive access to all the runway shows in New York through WGSN.com as well as live expert analysis on site in the WGSN TrendZone.”

Visitors will be privy to catwalk trend briefings as they happen, access to the WGSN.com site on one of the free work stations, and be able to explore the recently launched Vogue Archive, featuring every page of every issue of American Vogue from 1892 until today.

Vogue launches 120-year digital archive

8 Dec

It’s been kept under cloak and dagger for months on end, but finally the Vogue Archive is live.

And what a feat…

Every page of every issue since 1892 has been digitised; that’s over 400,000 full-colour images of covers, ads, features, fashion portfolios, illustrations and more, in their original context. As they say, “the essential resource for fashion, design and marketing professionals”.

Powered globally by online trend analysis and research service WGSN, it offers an unparalleled record of fashion, social and cultural history. As such, it provides a rich resource for everyone from designers to students.

Steve Markov, president of WGSN Americas, says: “As the world’s leading trend forecaster and supplier of digital inspiration tools for the fashion and design industries, WGSN is ideally suited to maximize the commercial potential of the Vogue Archive. Both WGSN and the Vogue Archive are must-haves for any creative, design, or fashion business. The integration of two such powerful resources is an industry first.”

The archive is enhanced by the fact it also allows users to search and refine results; sorting by articles, images, covers, or advertisements; as well as decade, issue, brand, designer, photographer or model. That’s hours on end of my day gone then…

Watch the video demo, here.

Target’s light show scoops WGSN Global Fashion Award

22 Oct

It’s been a crazy couple of weeks having dedicated the majority of my time to working on this: www.globalfashionawards.com

So lots of posts to follow…

But in the meantime, while it’s not new, I thought I’d once again highlight Target’s Kaleidoscopic Fashion Spectacular from 2010, as it just won in the aforementioned awards’ Most Innovative Marketing Campaign category.  

Check it out below:

Benetton’s new global blog

5 Jul

Thanks to WGSN’s homebuildlife (HBL) for flagging up this new site from Benetton in its ‘blog of the week’ feature today.

United Blogs of Benetton, which launched in June, plays host to content fed in from established bloggers from nine countries around the world. Between them they cover such subjects as fashion, technology, culture, and youth.

HBL says it loves:the breadth of coverage combined with the informal, chatty tone of voice. At its best, the blog feels like a catch-up with an informed, international group of friends.” Lovely.

%d bloggers like this: