A round-up of recent stories from around the web surrounding all things fashion and digital:
- DKNY campaign combines art with augmented reality (as pictured) [Mashable]
- Chanel is Pinterest’s most popular fashion brand [Telegraph Fashion]
- Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF]
- Karl Lagerfeld opens concept store complete with social media dressing rooms and wearable cash registers [PSFK]
- Jaeger’s relaunched e-commerce site deconstructed [Econsultancy]
- Lululemon uses digital to build local communities [L2 Think Tank]
- Zegna group Tumblr bows [WWD]
- Sears turning old department stores into data centres [Fast Company]
- China e-commerce: Why Tmall works [BoF]
- Six brands that have been busy experimenting with Google Hangouts, including Asos, Glamour [Econsultancy]
fashion and mash 