As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.
We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!
- Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]
- Donna Karan launches new celebrity dressing app (as pictured) [WWD]
- Chanel strengthens digital brand experience via site relaunch [Luxury Daily]
- Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]
- Sephora wins digital innovator award in prestige category [WWD]
- Dream memes: fashion gets funny in 2012 [Fashionologie]
- The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]
- Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]
- Shopping sites open brick and mortar stores [NY Times]
- Retail display plays product demo when customers select various items [PSFK]
- How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]
fashion and mash 
An inspirational note: fashion needs to take risk
27 AprDespite the significant number of start-ups there are in the fashion space today, the propensity with which the fashion industry in its more ‘traditional’ sense – its brands namely – is open to taking risk, remains very small. There’s a lot to be learnt from the tech world’s “failing fast” mentality to ultimately achieve reward.
So here’s a friendly reminder for the weekend. A touch of inspiration from poet Christopher Logue:
As told by Steve Zades, creator of the Odyssey Project on Imaginative Intelligence, during a talk on the role of technology for the future of apparel at the Museum of FIT’s tech syposium in New York this week.
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Tags: comment, digital, fail, fashion, fit, museum at FIT, Quote, steve zades, technology