Miss Vogue and Chanel Chance launch cute digital fortune cookie for style tips

Miss Vogue has introduced an interactive feature online sponsored by Chanel Chance designed to help “inspire fashion-forward personal style choices in moments of wardrobe fatigue”.

The Miss Vogue Fashion Fortune Cookie – which lives on the Vogue.co.uk site – invites users to enter their name and date of birth to get style advice and tips on what to wear each day.

Dolly Jones, editor of Vogue.co.uk, said: “It’s a little reminder every day of what fashion contributes to life: fun, style, humour and beauty. We’ve so enjoyed creating it – I hope our users will love it as much as we do.”

The resulting advice includes such things as: “Today is the day to face your fears. Be brave and wear that statement piece you’ve been holding on to.” And: “Wear a shirt to match your eyes and watch the compliments pour in.”

Each fashion fortune is then shareable on Facebook, Twitter and Google+ with the strapline: “My Miss Vogue #FFC today is…” Quirky but appropriate for the younger reader it is targeting – presumably the date of birth request will help to measure that too.

The initiative will be followed by a physical rendition on June 12 when readers of the biannual Miss Vogue supplement will be invited to an event at the Chanel Butterfly Garden at Selfridges in London.

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

• Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]

• How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]

• Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]

• Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]

• Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]

• Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]

• Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]

• Lancôme ramping up digital initiatives [WWD]

• How Yoox became the Amazon of the fashion world [Telegraph]

• Why in-store tracking might not be as bad as it sounds [CNNMoney]

• The Shazam of fashion is here, introducing ‘ASAP54′ [Styleite]

• Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]

 

Chanel places big ad spend around Monroe N°5 ad

The latest ad for Chanel N°5’s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this year’s holiday season. Gift inspiration one might assume…

The 30-second spot is based on a newly-discovered recording of Monroe from 1960 talking to Marie Claire editor-in-chief, Georges Belmont. Explaining her famous quote of only wearing Chanel N°5 to bed, as per her 1952 interview in Life magazine, she says: “You know, they ask me questions. Just an example: ‘What do you wear to bed ? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel N°5,’ because it’s the truth… And yet, I don’t want to say ‘nude.’ But it’s the truth!”

The ad is accompanied by archive footage of the late actress. It follows on from the French fashion brand’s ‘Marilyn and N°5 – Inside CHANEL‘ film in 2012, which explains the history of the star’s relationship with the fragrance, and also airs the recording. This two-and-a-half minute spot has had over two million views on YouTube.

Chanel will also launch a print campaign this season based on an archive image of the star posing with a bottle of the perfume shot by Ed Feingersh.  

Digital snippets: Nike, DVF, Michael Kors, Burt’s Bees, Free People, Chanel, Tory Burch

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:

• Nike’s new FuelBand and the age of social products [BoF]

• Diane von Furstenberg hosts first shoppable Google+ Hangout [Mashable]… and here’s another from Rag & Bone

• Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]

• Burt’s Bees taps Vine in literary campaign to  promote its classic products [Brandchannel]

• How Free People is using big data and social commerce for bigger sales [Forbes]

• Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]

• How Tory Burch builds passionate customers: insights on its digital journey [Shop.org]

• Net-a-Porter joins forces with Glossybox [Telegraph Fashion]

• Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]

• Urban Outfitters preps for Holidays with mobile investments [AdAge]

• P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]

• Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]

• How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]

• The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]

Digital snippets: DKNY, Chanel, Mary Meeker, Karl Lagerfeld, Jaeger, Lululemon

A round-up of recent stories from around the web surrounding all things fashion and digital:

• DKNY campaign combines art with augmented reality (as pictured) [Mashable]

• Chanel is Pinterest’s most popular fashion brand [Telegraph Fashion]

• Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF]

• Karl Lagerfeld opens concept store complete with social media dressing rooms and wearable cash registers [PSFK]

• Jaeger’s relaunched e-commerce site deconstructed [Econsultancy]

• Lululemon uses digital to build local communities [L2 Think Tank]

• Zegna group Tumblr bows [WWD]

• Sears turning old department stores into data centres [Fast Company]

• China e-commerce: Why Tmall works [BoF]

• Six brands that have been busy experimenting with Google Hangouts, including Asos, Glamour [Econsultancy]

Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen

A round-up of recent stories from around the web surrounding all things fashion and digital:

• Is a Yahoo-owned Tumblr more attractive to brands? [AdAge]

• Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag]

• Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl]

• Keira Knightley stars as Coco Chanel for new Karl Lagerfeld film, Once Upon a Time [Fashionologie]

• Video takes aim at Abercrombie & Fitch for “exclusionary” policy, spurs homeless campaign [Hollywood Reporter]

• Alexander McQueen and McQ websites get new look [WWD]

• Why Victoria’s Secret and Burberry win in social media — and other fashion brands fail [Business Insider]

• The seven species of social commerce [Mashable]

• YouTube jumps into retail with shoppable videos for brand channels, first client is Unilever’s Tresemmé [BrandChannel]

• Wearable technology market set to explode, could reach $50 billion, says Credit Suisse [BoF]

Digital snippets: Chanel, Hugo Boss, Warby Parker, My Flash Trash, CES

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Gamines and a godson star in Karl Lagerfeld’s new Chanel film [Telegraph Fashion]

• Hugo Boss bolsters runway live-streaming via mobile, Spotify [Luxury Daily]

• Warby Parker’s latest annual-report infographic is a sight for sore eyes [AdWeek]

• My Flash Trash wins second round of investment [Professional Jeweller]

• 12 fashion forward tech accessories from CES [Mashable]

• What can we learn from the top five retail brands on Twitter? [Econsultancy]

• Hearst to host technology event during NYFW [WWD]

• UK retailer woes laid bare as web prompts fashion foray [Bloomberg BusinessWeek]

• Fashion, innovation and lessons from Silicon Valley [Brand+Commercial]

And as bonus, here’s an incredible deck on social, digital and mobile stats from China. It’s bulky, but well worth the read: [We Are Social]

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

• Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]

• Donna Karan launches new celebrity dressing app (as pictured) [WWD]

• Chanel strengthens digital brand experience via site relaunch [Luxury Daily]

• Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]

• Sephora wins digital innovator award in prestige category [WWD]

• Dream memes: fashion gets funny in 2012 [Fashionologie]

• The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]

• Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]

• Shopping sites open brick and mortar stores [NY Times]

• Retail display plays product demo when customers select various items [PSFK]

• How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]

Chanel tweeter @CC_Linlithgow revealed

DisneyRollerGirl published a great interview with the “Chanel Tweeter” @CC_Linlithgow this weekend.

Assumed originally to be an official Twitter account set up by Chanel surrounding its Metiers d’Art Show – this year held at Linlithgow in Edinburgh, Scotland – it did in fact turn out to be an adoring fan and local resident.

That individual, also known as Jenna, “aggregated hundreds of Instagrams, Twitpics and nuggets of as-it-happens commentary from the models, press and guests at the show”. For 10 days ahead of the event, she also provided atmospheric photos of the palace grounds being set up (as pictured) and the area’s beautiful surroundings.

Click here to read her full interview reveal: Who is the secret Chanel tweeter @CC_Linlithgow?

Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]

• Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]

• Michael Kors lauded for digital desire: report [LuxuryDaily]

• Why Chanel won’t be available online any time soon [Telegraph Fashion]

• Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]

• Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]

• Chopard launches e-commerce in the US [CPP-Luxury]

• Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]

• Business of Fashion reaches 500,000 followers on Twitter [BoF]

• Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]

• Consumers turn to social media for customer service [WWD]